By Richard Horbachewski, Associate Vice-President, External Relations
VIU is launching our Giving Tuesday campaign on November 15,culminating on November 29 – Giving Tuesday. Launched in 2012, Giving Tuesday is devoted to one simple principle – a day that encourages people to do good. Since then, it has become a global movement to inspire people to give and celebrate generosity.
The generosity of donors to VIU profoundly impacts students and programs. All gifts to the VIU Foundation go directly to supporting student success. Last year the VIU community raised more than $295,000. Including matching funds, Giving Tuesday 2021 had a $400,000 impact on students.
VIU’s Giving Tuesday campaign is an opportunity for the VIU community – students, alumni, friends, donors and employees – to come together to create a future that is better, inclusive, innovative and full of community spirit for students who are following their dreams. VIU Giving Tuesday Campaign kicks off November 15 and will run till Tuesday, November 29. This campaign will include many ways to demonstrate your support.
We can not do this alone. “It takes a village” – you can get involved to make this campaign a success.
1. Spread the word.
Help build a culture of philanthropy by telling others about VIU and Giving Tuesday. Share messaging about VIU or share your story about why giving is important to you or how someone else generosity has impacted you.
We will be sharing a social media toolkit in the coming weeks. This toolkit can be used to share messages and stories on your social media pages.
2. Make a gift
Whatever amount you are comfortable giving. You can give $5 or $50, or $500. Your gift will directly impact a student at VIU and improve the student experience through accessible funds to alleviate the financial pressures of student life.
Even better, the VIU Foundation and VIU Alumni Association want to support you as you make your impact. Both the Foundation and the Alumni Association have provided funds to match gifts made by alumni and gifts directed to scholarships, awards and bursaries. Additional matching funds are available if a gift is made to establish an endowment.
This year, we have set an ambitious goal to raise $350,000. VIU’s Giving Tuesday campaign is focused on three giving areas:
- Increasing access and student support
- Research Excellence awards
- Donor-directed.
We’ll be sharing more information about Giving Tuesday as the month progresses, including stories and information about how the generosity of the VIU Community have made a real difference in the lives of our students.
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